Join UNC Kenan-Flagler Business School, our talented panelists and our moderator, Paul Wetenhall, President of Ventureprise at UNC Charlotte and UNC Kenan-Flagler alumnus (MBA 1975), as…
Charlotte Venture Launch ... Tonight!
October 07, 2014 at 12:03 PM
Why Charlotte Venture Launch Customer Discovery?
How many startup founders develop a full on product or prototype and launch a business before they have done substantial discovery with the folks they believe will buy from them? Inventive and innovative founders often lack the knowledge and the ability to research market wants and needs by talking to customers before they build their idea into a ‘sellable’ product.
This is a costly misstep.
The Ventureprise mission for CVL is to develop strong, successful innovative ventures by enabling founders to get out of the building, get in front of the customer and hear what they want and how they would buy from them. This is the critical step of customer discovery through learning and doing.
This is not for the faint-of-heart. This is an intensive 6-week bootcamp style workshop that, by the end of the course, participating teams will have interviewed up to 100 potential customers. There is no escaping the focused task - validate your product with your target customer/market, first, before you launch.
We applaud the teams who will be part of the 1st Charlotte Venture Launch workshop which kicks off at PORTAL tonight from 4 pm - 9 pm! We wish you all great outcomes!