Join UNC Kenan-Flagler Business School, our talented panelists and our moderator, Paul Wetenhall, President of Ventureprise at UNC Charlotte and UNC Kenan-Flagler alumnus (MBA 1975), as…
Innovation is the Entrepreneur’s Laboratory
June 25, 2013 at 9:06 PM
“At the lab, the pressure is to keep searching for a breakthrough, a new way to do things. And it’s accepted that the cost of this insight is failure, finding out what doesn’t work on your way to finding out what does.” - Seth Godin
Innovation values failure. It values fast failure even more.
It’s one thing to value innovation when your idea of ‘it’ resembles an intellectual, slick and clean process that promises nothing but grand outcomes just for the sake of dedicating time and resources to the process.
It’s quite another thing - a culture, really, to live, eat and breathe innovation as your natural way of doing. Not just creating new product ideas and seeing the best ones through to commercialization, but creating 100 different ideas and working through a process to possibly choose only one to invest in.
A culture of innovation sees innovation as the way to solve problems - big and little, individual and company- wide.
Innovation is the way to make process flow smoother in your place of business.
Innovation is the way to create a delightful experience for you customers to do business with you.
Innovation is the way to attract ready buyers to your order process.
Innovation is the way to choose the best vendors to work with.
… attract favorable PR; train the troops; educate new employees; furnish work space and (your favorite here).
Marilyn Carpenter comes to Ventureprise with over twenty years of proven performance in business development, sales, and marketing for entrepreneurial organizations. Most notably, Marilyn was employed as the Senior Vice President, Sales and Marketing for Source Technologies, Inc., managing a $65 million business unit with a team of twenty marketing and sales professionals.
In 2006, Marilyn achieved the Associate Certified Coaching certification from the International Coaching Federation (ICF). She created a coaching and content program – Sales Entrepreneur Institute - to engage entrepreneurial sales and marketing teams with go-to-market strategy shifts required for success through
social media, personal branding, social networking and community building.
Most recently, Marilyn worked as the Director of Business Development for UNC Charlotte College of Computing and Informatics, to successfully launch the new NSF I/UCRC research site for Safety, Security, and Rescue.
Marilyn is also a published author and a speaker, with a focus on training and development.