June 25, 2013 at 9:06 PM

“At the lab, the pressure is to keep searching for a breakthrough, a new way to do things.  And it’s accepted that the cost of this insight is failure, finding out what doesn’t work on your way to finding out what does.”  Seth Godin

 

Innovation values failure.  It values fast failure even more. 

It’s one thing to value innovation when your idea of ‘it’ resembles an intellectual, slick and clean process that promises nothing but grand outcomes just for the sake of dedicating time and resources to the process. 

It’s quite another thing - a culture, really, to live, eat and breathe innovation as your natural way of doing. Not just creating new product ideas and seeing the best ones through to commercialization, but creating 100 different ideas and working through a process to possibly choose only one to invest in.   

A culture of innovation sees innovation as the way to solve problems - big and little, individual and company- wide.

Innovation is the way to make process flow smoother in your place of business.

Innovation is the way to create a delightful experience for you customers to do business with you.

Innovation is the way to attract ready buyers to your order process.

Innovation is the way to choose the best vendors to work with.

 …  attract favorable PR;  train the troops; educate new employees; furnish work space and   (your favorite here).

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